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商品详情
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ISBN编号
9787513524711
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书名
高级综合商务英语(附光盘1高级商务英语系列教程)
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作者
彭青龙
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出版社名称
外语教学与研究出版社
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开本
16开
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是否是套装
否
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出版时间
2012-10-01
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编辑推荐
彭青龙等编著的《高级综合商务英语》共有12个单元,内容包括经济、管理、法律和文化四大模块,涉及全球经济、国际市场、新兴行业、信息技术、商业创新、法律诉讼、营销策略、危机公关、网络文化、职业规划、金融危机、企业管理等多个主题。每单元均由Lead.in、Text A、Text B及相关练习组成。Lead—in主题明确、内容新颖、形式多样,具有很强的针对性和启发性。Text A侧重商务知识习得、语言综合能力和逻辑思辨能力的训练,练习形式主要有篇章理解、完形填空、句子改写、翻译、听力、写作等。Text B是商务案例语篇阅读材料,注重培养学生分析问题和解决问题的能力,练习包括口述、会谈、辩论、应用文写作等多种形式。各个单元都十分强调口语、写作和商务实践能力,因此相应的配套练习也比较多。
目录
Unit 1 Globalization
Text A The Empire Strikes Back
Text B Disney Theme Park
Unit 2 Film Industry
Text A The Harry Potter Economy
Text B China's Investment in Silver Screen
Unit 3 Property Boom
Text A Between a Rock and a Living Space
Text B Building Excitement
Unit 4 Information Technology
Text A Silicon Valley Visionary Who Put Apple on Top
Text B Nokia at the Crossroads: Blazing Platforms
Unit 5 Creativity and Innovation
Text A The Postmodern Craving for Creativity
Text B Design Thinking
Unit 6 Commercial Litigation
TextA Reducing the Risk of Commercial Litigation in the United States
Text B The McDonald's Coffee Lawsuit and Now, the Rest of the Story
Unit 7 Mass Customization
Text A BMW Drives Germany
Text B How Mass Customization Is Changing Our World
Unit 8 Crisis Management
Text A A Crisis Made in Japan
Text B Crisis Management in Belgium: the Case of Coca-Cola
Unit 9 Internet and Our Life
Text A How Long Will Google's Magic Last?
Text B Has the Internet Brought Us Together or Pulled Us Apart?
Unit 30 Career Planning
Text A How to Change the World
Text B How Will You Measure Your life?
Unit 13 Financial Crisis
Text A Cinderella's Moment
Text B Fixing Europe's Single Currency
Unit 32 Entrepreneurship
Text A Can Red Wine Help You Live Forever?
Text B An Interview with Tim Ferriss--Author of The 4-Hour Workweek