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高级综合商务英语(附光盘1高级商务英语系列教程)

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  彭青龙等编著的《高级综合商务英语》共有12个单元,内容包括经济、管理、法律和文化四大模块,涉及全球经济、国际市场、新兴行业、信息技术、商业创新、法律诉讼、营销策略、危机公关、网络文化、职业规划、金融危机、企业管理等多个主题。每单元均由Lead.in、Text A、Text B及相关练习组成。Lead—in主题明确、内容新颖、形式多样,具有很强的针对性和启发性。Text A侧重商务知识习得、语言综合能力和逻辑思辨能力的训练,练习形式主要有篇章理解、完形填空、句子改写、翻译、听力、写作等。Text B是商务案例语篇阅读材料,注重培养学生分析问题和解决问题的能力,练习包括口述、会谈、辩论、应用文写作等多种形式。各个单元都十分强调口语、写作和商务实践能力,因此相应的配套练习也比较多。

目录

  Unit 1 Globalization

   Text A The Empire Strikes Back

   Text B Disney Theme Park

  Unit 2 Film Industry

   Text A The Harry Potter Economy

   Text B China's Investment in Silver Screen

  Unit 3 Property Boom

   Text A Between a Rock and a Living Space

   Text B Building Excitement

  Unit 4 Information Technology

   Text A Silicon Valley Visionary Who Put Apple on Top

   Text B Nokia at the Crossroads: Blazing Platforms

  Unit 5 Creativity and Innovation

   Text A The Postmodern Craving for Creativity

   Text B Design Thinking

  Unit 6 Commercial Litigation

   TextA Reducing the Risk of Commercial Litigation in the United States

   Text B The McDonald's Coffee Lawsuit and Now, the Rest of the Story

  Unit 7 Mass Customization

   Text A BMW Drives Germany

   Text B How Mass Customization Is Changing Our World

  Unit 8 Crisis Management

   Text A A Crisis Made in Japan

   Text B Crisis Management in Belgium: the Case of Coca-Cola

  Unit 9 Internet and Our Life

   Text A How Long Will Google's Magic Last?

   Text B Has the Internet Brought Us Together or Pulled Us Apart?

  Unit 30 Career Planning

   Text A How to Change the World

   Text B How Will You Measure Your life?

  Unit 13 Financial Crisis

   Text A Cinderella's Moment

   Text B Fixing Europe's Single Currency

  Unit 32 Entrepreneurship

   Text A Can Red Wine Help You Live Forever?

   Text B An Interview with Tim Ferriss--Author of The 4-Hour Workweek

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